Welcome To My Portfolio

Professor
Sarah Williams

Pro Vice-Chancellor (External Collaborations) and Professor of Leadership & Strategic Communication at Buckinghamshire New University.
Dedicated to advancing knowledge, inspiring minds and making a meaningful impact through teaching and research.

85+ Academic Citations

About me

Academician & Research Professor

Discuss research collaborations, curriculum innovation, or guest lectures. Focused on empowering institutions and higher education transformation through strategic leadership and scholarly excellence.

research focuses on digital marketing, public relations, professionalism and the lived experience of PR practitioners. She is co-editor and contributor to Women’s Work in Public Relations and has published work on professionalism and identity in PR practice. Professor Williams is also a founding member of A Woman’s Labour Collective .

Empowering Higher Education, Marketing & PR Leadership

Prof. Sarah Williams is a highly accomplished academic and industry professional, holding the title of Principal Fellow of the Higher Education Academy. She is also a Chartered Manager, a Certified Management and Business Educator, and an accredited member of both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).

Prof. Williams specializes in digital marketing, leadership and gender, and the professionalism and lived experiences in public relations (PR). She is the co-author of the influential book Women’s Work in Public Relations, published in 2024, which explores the evolving role of women in the PR profession. Her subject expertise and leadership have earned her prominent roles such as Senior Examiner for CIM’s postgraduate programmes and Co-Chair of the CIPR Midlands Committee.

Research & thought leadership

Women's Work in Public Relations

Co-author of the 2024 book examining professionalism and gender inequity across the PR industry, the foundation of her ongoing "Velvet Ghetto" research programme.

The Velvet Ghetto, evisited

Forty years after the term was coined, Sarah's qualitative research shows the same pattern: women concentrated in technical PR roles while men dominate strategic leadership.

Persona vs. performance

Drawing on Goffman's dramaturgical lens, her work explores how PR practitioners continually balance an authentic self against a performed, professional one.

Career path



2024 – Present

Pro Vice-Chancellor, External Collaborations

Buckinghamshire New University

2022 – 2024

Head of the School of Business and Law

Buckinghamshire New University

Prior to 2022

Interim Director, Business School

University of Wolverhampton

Earlier roles

Associate Director, Business School • Head of Department, Marketing, Innovation, Leisure & Enterprise • Principal Lecturer, Student Experience

University of Wolverhampton

Professor Sarah Williams

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Contact Me:

Linkedin

https://www.linkedin.com/in/profsarahwilliams

Email:

ProfessorSarahWilliams@gmail.com