
Professor Michael Green leading OFSTED training
I ended the week at the graduation ceremony for our partner, the Centre for Health Communication Research, on Friday evening
Pro Vice-Chancellor (External Collaborations) and Professor of Leadership & Strategic Communication at Buckinghamshire New University.
Dedicated to advancing knowledge, inspiring minds and making a meaningful impact through teaching and research.
Discuss research collaborations, curriculum innovation, or guest lectures. Focused on empowering institutions and higher education transformation through strategic leadership and scholarly excellence.
research focuses on digital marketing, public relations, professionalism and the lived experience of PR practitioners. She is co-editor and contributor to Women’s Work in Public Relations and has published work on professionalism and identity in PR practice. Professor Williams is also a founding member of A Woman’s Labour Collective .
Prof. Sarah Williams is a highly accomplished academic and industry professional, holding the title of Principal Fellow of the Higher Education Academy. She is also a Chartered Manager, a Certified Management and Business Educator, and an accredited member of both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).
Prof. Williams specializes in digital marketing, leadership and gender, and the professionalism and lived experiences in public relations (PR). She is the co-author of the influential book Women’s Work in Public Relations, published in 2024, which explores the evolving role of women in the PR profession. Her subject expertise and leadership have earned her prominent roles such as Senior Examiner for CIM’s postgraduate programmes and Co-Chair of the CIPR Midlands Committee.
Co-author of the 2024 book examining professionalism and gender inequity across the PR industry, the foundation of her ongoing "Velvet Ghetto" research programme.
Forty years after the term was coined, Sarah's qualitative research shows the same pattern: women concentrated in technical PR roles while men dominate strategic leadership.
Drawing on Goffman's dramaturgical lens, her work explores how PR practitioners continually balance an authentic self against a performed, professional one.
Buckinghamshire New University
Buckinghamshire New University
University of Wolverhampton
University of Wolverhampton

I ended the week at the graduation ceremony for our partner, the Centre for Health Communication Research, on Friday evening

The Thames Valley Chamber of Commerce awards showed me a different angle. I presented the Commitment to the Community award

Some weeks settle into a rhythm, but not this one. When I look back over the last few days, I
https://www.linkedin.com/in/profsarahwilliams
ProfessorSarahWilliams@gmail.com